Be a Blog and Vlog Influencer
Course Details
Time: 9am to 6pm
Venue: Marina Square, #01-226/227/228/229, 6 Raffles Boulevard, Singapore 039594
Duration: 16 hours (Including Assessment)
Course Fee: $450.00
Course Synopsis
This unit equips participants with the knowledge and application skills in generating content for viral posts, tracking and responding to post comments and analysing performance metrics.
Upon completion, participants will be able to apply newfound skills at the workplace which include:
1. Contributing ideas for blog/vlog content creation and virality
2. Collaborating with relevant stakeholders for blogging/vlogging efforts
3. Executing blog or content creation and posting which follows the required policies and guidelines
4. Tracking, responding and reporting comments using performance metrics
- Minimal education qualification is GCE ‘N’ Level.
- Have a basic understanding of the organisation’s product and service offering in F&B
- Have a basic understanding of the organization’s structure, standard operating procedures and guidelines on F&B service
- Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 3
- One year working experience preferred at the F&B or Hospitality sector
- Basic knowledge on the legislative requirements on the F&B or Hospitality
- Food & Beverage Manager/ Executive
- Assistant Food & Beverage Manager/ Executive
- Restaurant Manager/ Executive
- Banquet Manager/ Executive
- Marketing Manager/ Executive
- Departmental Supervisors
- Outlet Manager/ Executive
- Entrepreneurs
- Potential food blogger/vlogger
We use a number of experiential methods of learning in this module:
- Mini Lecture
- Group Discussions
- Reflection
- Case studies
- Presentations
- Brainstorming
- Demonstration
- Drill and Practice
Participants are required to undertake assessments which may take the form of:
- Project Presentation
- Written Test (Case Study)
Participants who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded with a Statement of Attainment (SOA) by SkillsFuture Singapore (SSG).
Course Outline
1.1 Contribute ideas for blog and vlog content creation and virality in terms of blog posts, videos and infographics
1.2 Blog and vlog content creation and virality
1.3 Types of blog posts, videos, infographics
2.1 Collaborate with content creation and curation supply chain for blogging and vlogging efforts
2.2 Curation supply chain for blogging and vlogging efforts
3.1 Execute blog and vlog content creation and posting in accordance with policies and guidelines
3.2 Policies and guidelines on blogging and vlogging
4.1 Track and respond to comments on blog posts
4.2 Track and report performance metrics related to blogging and vlogging efforts
4.3 Criteria for evaluating performance metrics related to blogging and vlogging
Funding Incentives
Course Fee: $520.00
SKILLSFUTURE SINGAPORE (SSG) APPROVED COURSES
Singaporeans and Singapore PRs are eligible for 70% course fee funding for registration with effect from 28 October 2017.
This funding is applicable to both individual and company-sponsored participants.
Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
Singaporeans aged 40 years and above will enjoy up to a 90% subsidy of course fee.
Companies who wish to sponsor their employees may contact us at +65 6988 4949 or +65 8691 9988 to register.
Find out more about training grants in SkillsConnect here.
