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Digital Marketing Courses – Be a Blog and Vlog Influencer

Be a Blog and Vlog Influencer

Course Details

Time: 9am to 6pm

Venue: Marina Square, #01-226/227/228/229, 6 Raffles Boulevard, Singapore 039594

Duration: 16 hours (Including Assessment)

Course Fee: $520.00


Course Synopsis

This unit equips participants with the knowledge and application skills in generating content for viral posts, tracking and responding to post comments and analysing performance metrics.

Upon completion, participants will be able to apply newfound skills at the workplace which include:

1. Contributing ideas for blog/vlog content creation and virality

2. Collaborating with relevant stakeholders for blogging/vlogging efforts

3. Executing blog or content creation and posting which follows the required policies and guidelines

4. Tracking, responding and reporting comments using performance metrics


Prerequisites

  • Minimal education qualification is GCE ‘N’ Level.
  • Have a basic understanding of the organisation’s product and service offering in F&B
  • Have a basic understanding of the organization’s structure, standard operating procedures and guidelines on F&B service
  • Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 3
  • One year working experience preferred at the F&B or Hospitality sector
  • Basic knowledge on the legislative requirements on the F&B or Hospitality


Who Should Attend

  • Food & Beverage Manager/ Executive
  • Assistant Food & Beverage Manager/ Executive
  • Restaurant Manager/ Executive
  • Banquet Manager/ Executive
  • Marketing Manager/ Executive
  • Departmental Supervisors
  • Outlet Manager/ Executive
  • Entrepreneurs
  • Potential food blogger/vlogger

Methods of Learning

We use a number of experiential methods of learning in this module:
  • Mini Lecture
  • Group Discussions
  • Reflection
  • Case studies
  • Presentations
  • Brainstorming
  • Demonstration
  • Drill and Practice


Assessments

Participants are required to undertake assessments which may take the form of:

  • Project Presentation
  • Written Test (Case Study)


Completion

Participants who have successfully demonstrated competence in all the knowledge and skills requirements in this programme will be awarded with a Statement of Attainment (SOA) by SkillsFuture Singapore (SSG).

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