This module is designed to manage projects related to game-based marketing efforts to drive customers’ engagement and loyalty and report findings on the effectiveness of game-based marketing efforts.

Upon completion of this unit, participants will be able to apply them at the workplace which include:

  1. Research and recommend options and collaborate with relevant stakeholders.
  2. Execute gamification marketing efforts.
  3. Conduct test of gamification marketing efforts from the user experience point-of-view.
  4. Prepare and present reports on metrics to measure effectiveness of gamification efforts.
Course Information


9am to 6pm


Marina Square, 
6 Raffles Boulevard, 
Singapore 039594


16 Hours
(Including Assessment)

Course Fee(s):

$490.50 (GST Included)
Singaporeans 40 above – $175.50
Singaporeans 40 below or PR – $265.50

Course Details

  1. Have a basic understanding of the organisation’s product and service offering in F&B
  2. Have a basic understanding of the organization’s structure, standard operating procedures and guidelines on F&B service
  3. Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace Literacy (WPL) Level 3
  4. One year working experience preferred at the F&B or Hospitality sector
  5. Basic knowledge on the legislative requirements on the F&B or Hospitality

We use a number of experiential methods of learning in this module:

    • Mini Lecture
    • Class Activities
    • Group Discussions
    • Reflection
    • Case studies
    • Presentations

Participants are required to undertake assessments which may take the form of:

  • Project Presentation
  • Written Assessment (Short Answer Questions)